Award
Couleur de l'âme
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* A winning PVH Forward Fashion x Fashion Scholarship Fund Case Study 2024.
Tropical storms, wildfires, and melting ice shelves have worsened "the global boiling" crisis. According to the UN's 2021 People's Climate Survey, 64% consider climate change a global emergency. (UNDP, 19). Hickman et al. (2021) found that 59% of 10,000 16–25-year-olds in 10 nations are very concerned about climate change, with over 45% saying it negatively influences their daily lives. Climate anxiety, "a chronic fear of environmental doom" (2), harms their mental health. To prevent and treat such anxiety, the researchers found that "color therapy" can help reduce stress and anxiety, improving mental and physical health.
* A winning PVH Forward Fashion x Fashion Scholarship Fund Case Study 2024.
Tropical storms, wildfires, and melting ice shelves have worsened "the global boiling" crisis. According to the UN's 2021 People's Climate Survey, 64% consider climate change a global emergency. (UNDP, 19). Hickman et al. (2021) found that 59% of 10,000 16–25-year-olds in 10 nations are very concerned about climate change, with over 45% saying it negatively influences their daily lives. Climate anxiety, "a chronic fear of environmental doom" (2), harms their mental health. To prevent and treat such anxiety, the researchers found that "color therapy" can help reduce stress and anxiety, improving mental and physical health.
The spring/summer collection is "Couleur de l'âme." Eco-friendly and modern. The collection uses LanzaTech polyester, CO2-to-fiber developer, orange fiber, and linen. DyeCoo's brilliant color dye minimizes carbon emissions, improves optimism, and supports ethically created things across the supply chain while keeping Jacquemus' minimalism and playfulness. To please young, wealthy, trend-savvy consumers who adore the brand's original fashion approach. Jacquemus' projected collection will align with and ignite its commitment to sustainable growth, ethical responsibility, innovation, quality, and mental health and wellbeing.
